Knowledge Base
Learn GEO best practices and improve your visibility in AI search engines
Over half of consumers now use AI-powered search, and AI-referred visitors convert at 23x higher rates. GEO has shifted from emerging trend to strategic imperative — here's the data and what to do about it.
JTBD (Jobs To Be Done) methodology helps analyze whether your product pages express 'why users should buy.' Learn what semantic depth is and why it affects GEO performance.
Google's late 2025 core update shows its impact in early 2026. AI Overviews now cover 88% of informational queries, decoupling traditional rankings from traffic. Learn about new GEO standards and adaptation strategies.
Google and OpenAI have released AI shopping protocols that allow AI Agents to complete purchases for users. Learn what ACP and UCP are and how to adapt your e-commerce site.
Google's Universal Commerce Protocol (UCP) is the open standard for AI agent shopping. Learn how to configure .well-known/ucp files for product discovery, checkout, and order tracking.
OpenAI's Agentic Commerce Protocol (ACP) enables users to purchase products directly in ChatGPT. Learn how to configure agent.json and integrate with Stripe payments.
GEO (Generative Engine Optimization) is an optimization method for AI search engines. This article introduces the basic concepts of GEO, its differences from SEO, and why brands need to focus on GEO.
Perplexity is the easiest AI search engine to monitor and optimize for. This article details Perplexity's citation mechanism and how to increase your chances of being cited.
Configure your robots.txt correctly to let AI search engines discover your content. This article covers OAI-SearchBot, PerplexityBot, and other crawler configurations.
OpenAI's ChatGPT Search is becoming an important traffic source. Learn how to get your website to appear in ChatGPT's search results.
Properly implement Product, Offer, Review and other Schema.org markup to help AI better understand and recommend your products.
Is GEO complementary to or a replacement for SEO? This article compares the two in depth to help you develop a sound optimization strategy.